The Beginning
Arusuvai was established with a vision to bring high-quality, authentic masalas to every household
Welcome To Arusuvai
Arusuvai brings you premium masalas that celebrate Tamil Nadu’s rich culinary traditions, ensuring authentic taste, freshness, and aroma in every meal. Experience the true essence of flavor with Arusuvai
Arusuvai – The Taste of Happiness
Arusuvai, a brand from Value Ingredients, was born out of a passion for bringing the
authentic taste of Tamilnadu to every household. With years of expertise in spice
blending, we specialize in crafting masalas that capture the true essence of South
Indian cuisine. Our commitment to purity and quality ensures that every product is free
from artificial additives & full of natural goodness. Whether it’s a cherished family
recipe or a modern twist on tradition, Arusuvai delivers
“The Taste of Happiness” in every bite.
Arusuvai was founded in
2014 by Mr. Sunil Kumar, a visionary with years of expertise in the masala industry.
With a small team of 10-20 dedicated employees, the brand began its journey with a
single mission – to deliver high-quality, authentic spices & masalas to Indian
households.
The Vision That Drives Us
To be the spice brand that young Tamil families trust to turn everyday meals into memorable moments of joy — a brand that carries forward the richness of tradition while embracing modern innovation. We strive to deliver authentic flavors that remind families of home, comfort, and togetherness. With every pack we create, our goal is to bring “The Taste of Happiness” to their tables, inspiring new cooking experiences while preserving the timeless tastes they love.
Our Growth & Offerings
From humble beginnings, Arusuvai has grown to offer a wide range of spices and blends. Currently, we have an extensive portfolio of 85-120 SKUs, with each product crafted to bring out the best flavors in every dish. Among them, our Kulambu Chilli Powder stands out as one of the top-selling products, making Arusuvai the second-leading seller of Kulambu Chilli Powder in the market.
Our Commitment
At Arusuvai, we take pride in maintaining the highest quality standards. With a deep-rooted commitment to purity, we source our spices through Integrated Pest Management (IPM) farming, ensuring that our products are natural, safe, and flavorful. Every spice is carefully processed, blended, and packed to retain its authentic taste, delivering “The Taste of Happiness” to millions of homes.
Our Legacy of Flavor & Growth
2014
2018
A Strong Foothold in Mumbai
Arusuvai made its mark in Mumbai, becoming a household name in key regions of
2018
The Journey Continues...
With innovation, quality, and customer trust at our core, we continue to expand and bring “The Taste of Happiness” to more homes across India.
2016
Expanding Across Tamil Nadu
With growing trust and demand, Arusuvai expanded its distribution to major cities across Tamil Nadu
2023
A New Chapter with Value Ingredients
With its consistent success, Arusuvai became a part of Value Ingredients, further strengthening its reach and expertise in the spice industry.
Customer
Speaks
Our customers share their stories of joy, nostalgia, and satisfaction — each bite reminding them of home-cooked love and timeless tradition.
shalini
I came across Arusuvai Masala a year ago without any expectations of how it would enhance my food. I decided to try the Arusuvai Chicken Masala as an experiment. To my surprise, the taste made me extremely nostalgic, reminding me of my school days; sharing a single dabba with my four friends, tearing poori, dipping it in some chicken gravy, and enjoying whatever was packed for me. It’s a 10/10 for me!
uma
I came across Arusuvai Masala a year ago without any expectations of how it would enhance my food. I decided to try the Arusuvai Chicken Masala as an experiment. To my surprise, the taste made me extremely nostalgic, reminding me of my school days; sharing a single dabba with my four friends, tearing poori, dipping it in some chicken gravy, and enjoying whatever was packed for me. It’s a 10/10 for me!
thiru kumaran
I came across Arusuvai Masala a year ago without any expectations of how it would enhance my food. I decided to try the Arusuvai Chicken Masala as an experiment. To my surprise, the taste made me extremely nostalgic, reminding me of my school days; sharing a single dabba with my four friends, tearing poori, dipping it in some chicken gravy, and enjoying whatever was packed for me. It’s a 10/10 for me!
mani
Month-end meant saving money but when I craved for some egg curry, Arusuvai Egg Curry Masala came to my rescue with its affordable Rs.10 packet. A true savior that satisfied my cravings without burning a hole in my pocket.
uma
I came across Arusuvai Masala a year ago without any expectations of how it would enhance my food. I decided to try the Arusuvai Chicken Masala as an experiment. To my surprise, the taste made me extremely nostalgic, reminding me of my school days; sharing a single dabba with my four friends, tearing poori, dipping it in some chicken gravy, and enjoying whatever was packed for me. It’s a 10/10 for me!
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